The Power of Social Media Marketing
In today’s technologically advanced world it is easier than ever before for companies to connect with their customers. One of the best ways for a company to connect with its clientele is through social media. The reason for this is because social media has many benefits, including being easy to set-up and use, easily accessible, cheap for regular people to use, and allowing for many different types of interactions between companies and consumers. All of these factors combined make social media one of the most powerful marketing tools at a company’s disposal.
Social media platforms such as Facebook and Twitter strive to make their account set-up as simple as possible. All a user has to do is register an email and create a username, then they have a fully functional social media account in the palm of their hand. Next social media companies make it easy for users to distinguish themselves from the millions of other users through the use of customized bios and profile pictures. Owning both an Instagram and Twitter account myself, I know personally how quick and easy it is to activate an account. Once a person is done setting up the basic information of their account, they are tasked with uploading their own content like status updates, pictures, and tweets. In today’s egocentric world, the desire to upload new posts to a person’s social media account is hard to resist, especially since social media companies make it so simple. With two clicks of a button a person can have their post broadcasted for all of their friends and family to see and like. These companies specialize in minimizing the amount of effort and time required to accomplish a task, making social media even more addictive. By making set-up and use of the application simple, social media companies are able to easily amass large numbers of active users. This gives companies hoping to advertise on social media a very large audience on a single platform. By advertising to a single platform companies do not need to invest money into creating multiple formats for a single advertisement, helping to reduce advertising costs just they Buy Real Active Instagram Followers with minimal cost to increase their audience. This is especially beneficial to small businesses that may have otherwise lacked the necessary funding to advertise.
Along with being easy to use, social media is also very easy to access. Most systems have evolved from acting as standalone applications that require a computer to interconnected platforms that communicate with a variety of different applications while only requiring a mobile device. When social media applications first started reaching the public, their use was restricted to computers that could connect to the Internet, but as technology progressed so did social media.
Today every major social media application is supported on the most common mobile operating systems, like iOS and Android. Mobile devices are how the majority of social media users access their accounts, which makes sense as most people have their mobile devices on them the entire day. Many social media companies recognize this and specifically prioritize mobile application development over their PC counterparts. Another way that social media companies excel at accessibility is by helping other companies to incorporate social media plug-ins into their websites. Many blogs and news agencies use this approach, allowing users to click on a social media icon and immediately be directed to that company’s unique social media account. Other companies, like apparel and cooking sites, can also benefit from this feature by redirecting users to their social media accounts where customers can see a company’s products in everyday use.
This minimizes the amount of clicks a person needs to reach a company’s page, increasing the public’s exposure to products and services being offered by the company. The most popular social media applications like Facebook, Twitter, and Instagram are all free to consumers because of the specially designed way that social media companies generate revenue. They realize that if they offer their services for free more people are likely to use their platform, increasing their user base. These companies can then generate revenue by allowing companies to advertise on their social media platforms. With a larger user base, social media companies can make larger profits, while the users are only inconvenienced by an advertisement every few scrolls down their newsfeed. It is an innovative way to generate revenue while not actually requiring social media users to purchase anything. Companies are also allowed to set-up accounts for free meaning that they do not have to invest any money into creating a social media account. Once set-up, social media accounts can be turned into valuable marketing tools. This is especially important for companies that are just beginning and therefore have very little money for traditional marketing campaigns.
The last benefit of social media is all the different ways it allows users to connect with one another. Through social media people can post pictures and videos, see status updates, read and leave comments on a posts, follow their friend’s accounts, explore different pages, like posts they find interesting, and privately message one another. By bundling all of these interactions into one platform, social media companies reduce the need for people to use other applications, therefore making them stay on social media longer. Companies can also use these features to create a relationship with their clientele. Companies can use social media to post product updates and pictures, respond to people’s comments in real-time, and eliminate the disconnect between producer and consumer. For freelancers and individuals, these features can be used for inquiry about job proposals and to expand their professional networks.
All of these benefits are the reason that social media is such a unique and powerful marketing tool that could not have arisen had it not been for the advances in technology that have occurred over the past decade. Companies must know how to use social media to maximize the benefits however. A company can not just open a social media account and expect their marketing campaign to suddenly become a huge success. Companies need to develop their social media presence in the same manner that they would develop a new product. Pictures and comments need to be edited and revised to accurately project the desired public image.
Interactions between customers and the company needs to be strategically planned so as to keep the public’s perception of company involvement intact while not allowing itself to be overwhelmed by questions. Product reveals and company posts need to be monitored and feedback needs to be properly cataloged so that a company does not make the same mistake twice. Out of all the considerations that go into a social media marketing though, the most important one is post timing. Companies need to analyze when their accounts are being viewed the most and coordinate their posts with these times to maximize exposure. All of these varying factors make social media marketing a skill that requires a high level of coordination and precision. Once the skill of social media marketing is learned however, companies will instantly see the results as both the public’s awareness of the company and the company’s revenue increase. That is why social media is one of the most powerful marketing tools in the world today.